Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company.
Fun suggestion: Your brand should have a presence there by having a YouTube channel.
The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform across the world, and nearly 76% of users across the countries use the social video site, compared to the 68% who use Facebook and other social platforms.
More than half of those users visit YouTube every single day. Wouldn’t it be nice if they took a look at your content while they were there and see what you are doing, right on your youtube channel?
Luckily, creating a YouTube account isn’t difficult. Creating a successful YouTube channel is a little more work… but don’t worry, i have got you covered there, too.
so lets get started…
Step 1: Create a Google account
If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip ahead to the next step.
If you’re starting from scratch, go ahead and create google account here.
once you create the name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on message. This is just your key to get in the YouTube door by the login.
Step 2: Create a YouTube account
With your Google account, you’re automatically set up with a personal YouTube account. But to use YouTube for your business, you’ll want to set up a Brand Account.
Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account. You’re in!
When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand.
Another cool thing about Brand Accounts: they allow you to access YouTube Analytics, which offers super helpful insight about who’s watching your videos and what content is popular. (Learn more on how to use YouTube for marketing.)
Step 3: Customize your YouTube channel
Now make your YouTube profile look awesome and attractive.
In your channel dashboard, click Customize channel. Go through the three tabs — Layout, Branding, and Basic Info — to enter information that will help optimize your channel for audience discovery.
When filling out this information, use descriptive keywords that will help your account appear in searches.
Keywords can include your channel’s topics, your industry, questions your content can answer or products featured.
Under Branding, you’ll have the opportunity to upload your channel art and icons to give your channel a unique look. One that, ideally, aligns with your overall brand and visually connects this YouTube account with your other social media platforms and web presence.
you can check some templates for YouTube channel art right here to get you started.
Step 4: Upload your first YouTube video
Well, this is exciting. You’re on the cusp of becoming a YouTube content creator! (YouTuber) .
To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions.
Step 5: Make your YouTube channel discoverable
Like the old saying goes: If you have amazing content on YouTube but nobody sees it… what’s the point?
To get views and subscribers, you’ll want to optimize your channel and videos for discovery. check on a complete guide to promoting your YouTube channel. hope you have gained something out of this article, please let me know what you think in the comment section!.