Kinuthia Galleries

How to determine a good website for business

If you have a website – for yourself or your business – you should be confident that it’s what you want or need. If you aren’t sure, you should assess your website to help you decide if you need a new website, or simply an update.


Decide if your website fulfills its purpose. 


Free Ipad on Macbook Pro Beside Apple Magic Mouse Stock Photo

well, this may sound obvious, but it’s probably not that easy to answer, because websites can be incredibly complex, and we have them for many different reasons Typically websites are used for communication (between you and your audience/customers/ clients); this should be two-way communication – from you, and back to you (called engagement).

You may have a website to tell the world (or at least people who know you) about yourself and what you do, or about your business and what it sells, or about your organization and what it strives for.

More than just to tell, you want to motivate your audience/customers to physically do something, whether it’s simply to contact you, or to order/buy from you, or to do good in the world.

This is called a call-to-action and should be what you measure the success of your website against.

Assess whether your website has the right content. 

Web design in kenya

This one’s all about you, or the person who creates your website’s content. The content is what makes a website worth having in the first place, so it’s the most important thing to think about; regularly!

Even if your content is terrible, however, this will not mean you need a new website, it means you need to spend time working on the content…

Keep in mind that your website may have 2 kinds of content; the information about you / your business / your products and services – this probably won’t change often; and new fresh content, usually in the form of news or a blog – this should be updated often.

Assess whether your website user experience is good for your audience/customers.

website layout - mobile friendly 

To be a good experience for them, it should be easy to navigate from one page to another (and within a webpage sometimes), easy to find what they’re looking for, and possibly provide them with content they weren’t even looking for but is relevant to them at the time. This is called UX (user experience).

Assess whether your website looks good and whether it shows off your brand. 

responsive websites

Wisdom in the web-design industry says that ‘great web design makes the visitor focus on the content’; this means that although you may want your website to look amazing, it’s more important than it looks great because of the way it shows off the content.

Pay special attention to the details, like the size of the text, the borders around buttons, and the spacing between everything; these little details are often the difference between great design and poor design.

Assess whether your website is easy (enough) for you to update. 

Image result for wordpress login on laptop

There’s not much point in a website that appears great but is always out of date because you can’t update the content or because you don’t want to.

The website should be designed in a way that helps you update it, or the person maintaining the website must do this for you without any fuss.

If your website is built using a content management system (a CMS) such as WordPress, make sure you have a user account that lets you log in to make the changes you should be able to make.

Assess whether your website has been developed and optimized properly. 

online jobs

There is an incredible number of little things that can improve or damage the quality of the experience of using your website.

Some of these things include the elimination of software bugs, fast webpage loading speeds, easy-to-read URLs (webpage addresses), an effective search feature, the ability to display the content on any screen size (responsiveness), and many more.

To understand this better, it might be a good idea to read up about website standards and website optimization or check the best web design company to check and improve for you. To ensure people find you when they search, check that your website properly search-engine-optimized (SEO).

You’ll need to make sure the website itself is well SEO friendly (on-site SEO), and that there are many good-quality links pointing to your website (off-site SEO).

Assess whether you are using your website well. 

For an individual, your website might be to provide information about you or your activities. You probably have friends, family, colleges, and acquaintances who should know about your website to help you determine a good website for business and Make sure they do and get feedback from them about improving it or check the best web design company to check and improve for you.

For a business or organization, your website should be part of your marketing strategy and the core of your online marketing strategy.

If your business has a presence on any other form of online media (an email newsletter, social media, a blog, a forum, etc.), make sure people can follow your business’ presence in all these places to engage with it and become a community.


Learn the importance of the website as well:

18 thoughts on “How to determine a good website for business”

  1. If some one desires expert view about running a blog afterward i suggest him/her to pay a visit this weblog, Keep up the good work. Wendy Kennie Terence

  2. I quite like looking through an article that will make people think. Also, thanks for allowing me to comment. Barry Jarid Zita

  3. I blog often and I really appreciate your information. Your article has truly peaked my interest. Riane Avery Cherianne

  4. Pretty! This has been an incredibly wonderful article. Thanks for supplying these details. Vivyanne Alastair Hulbert

  5. Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the site is really good. Lexine Stanton Ricki

  6. I always emailed this blog post page to all my contacts, since if like to read it then my links will too. Lula Scarface Himelman

  7. Thanks very nice blog!

  8. Hi there just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something
    to do with web browser compatibility but I thought I’d post to let you know.

    The design and style look great though! Hope you get the problem
    resolved soon. Kudos

  9. Hey! I realize this is somewhat off-topic however I needed
    to ask. Does managing a well-established blog such as yours require
    a large amount of work? I am completely new to blogging but I do write in my journal everyday.
    I’d like to start a blog so I can share my personal experience
    and views online. Please let me know if you have any kind of
    recommendations or tips for brand new aspiring bloggers.

  10. Greetings! I’ve been reading your site for a long time now and finally got the courage to go ahead and give you a shout
    out from Humble Texas! Just wanted to mention keep up the
    good job!

  11. Appreciating the time and effort you put into your blog and in depth
    information you present. It’s awesome to come across a blog every once in a
    while that isn’t the same unwanted rehashed material.
    Great read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  12. Have you ever considered writing an ebook or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my viewers would value your work. If you are even remotely interested, feel free to shoot me an email. Tatiania Gus Zeb

  13. I will recommend your beautiful post site to my friends Berny Raimundo Newcomer

  14. I am sure this article has touched all the internet visitors,
    its really really pleasant paragraph on building up new
    web site.

Add a Comment

Your email address will not be published.

website designers in Nairobi
website designers in Kenya